JoAND
As part of a major rebranding effort, our team was tasked with spearheading a new campaign that leans into the creativity of Joann's customers – where it's not about the 'end', it's about the 'and'
Type:
Commercial
Client:
Joann Fabrics
Date:
Project overview
Partnering with production company, Dreamboat, I journeyed to Austin, Texas to supervise production. This spot relied almost entirely on practical effects for scene transitions and editorial tricks to maintain the frenetic pace.
Although Joann Fabrics is (sadly) no longer with us, the commercial had a marked impact on consumer activity – the problem was, there wasn't enough stock to keep up with customer demand! Perhaps we did our job a bit too well!
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