League Introduction

Athletes Unlimited needed a memorable introduction to a fresh, novel concept: women's professional sports league where there are no owners and athletes get a share of profits and a role in decision making.
Type:  
Branding
Client:  
Athletes Unlimited
Date:  
February 14, 2024
Project execution

This project required the use of a robotically-programmed camera rig – Motorized Precision's KIRA. This allowed for pre-planned mapping of camera moves that could be integrated into a 3D animation program to composite frame-perfect visual effects and animation.

It also permitted the ability to animate pre-visualizations of lightning-fast camera moves that are impossible for a human camera operator to accomplish.