League Introduction
Athletes Unlimited needed a memorable introduction to a fresh, novel concept: women's professional sports league where there are no owners and athletes get a share of profits and a role in decision making.
Type:
Branding
Client:
Athletes Unlimited
Date:
February 14, 2024
Project execution
This project required the use of a robotically-programmed camera rig – Motorized Precision's KIRA. This allowed for pre-planned mapping of camera moves that could be integrated into a 3D animation program to composite frame-perfect visual effects and animation.
It also permitted the ability to animate pre-visualizations of lightning-fast camera moves that are impossible for a human camera operator to accomplish.



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